How Hashtags Can Grow Your Business

Social media can help your business reach a broader audience. A critical way of ensuring your social presence “works,” is learning how to use hashtags to grow your business.



News flash! Social media is not just a fad. It’s also not just for teeny boppers. It can be a valuable opportunity for your business to reach a broader audience to market your products and services. And one of the most critical ways of ensuring your social presence “works” for you is learning how to use hashtags.

Using the right Instagram hashtags can help you extend your reach, engage your audience, and even boost your brand. The trick? Having specific [hashtag] strategies in place.

We are going to help you with the top hashtags to make you achieve your business’s goals quicker.

How hashtags work

Hashtags can be attached to a post and becomes a clickable phrase or topic. Any word or phrase can be turned into a working hashtag, as long as it has the # placed in front of it.

When users click on a hashtag, they’re taken to its discover feed, which shows all the public content attached to it. People will click on or search for hashtags they’re interested in as a way of finding content on Instagram.

Hashtags are used with an intent to discover content! So make sure you use the right hashtags so you find your target audience, even if they haven’t connected with you before.

For example, Instagram Stories have a hashtag sticker, which lets you place working hashtags on your Stories. When users click, they’ll be taken to the hashtag’s feed, just like they would if they’d clicked on a hashtag on your post.

Users can then follow hashtags they’re interested in, ensuring that content from those hashtags appears in their feed regularly.

Most popular Instagram hashtags by category
Below are the top hashtags sorted by categories that you can use to gain more traction and help people find your business:

Understanding which hashtags you need to use is vital to developing a strong hashtag strategy. This is maximise your reach and increase engagement. Remember that different types of hashtags serve a different purpose.

How many hashtags should I be using? You can use up to thirty hashtags on a single Instagram post. BUT, hold yourself back! You should definitely be using a few hashtags (as in more than one) on every post.

Quick tip: Instagram posts with hashtags receive 70% more likes, according to a study by Agorapulse.

To sum it up!
Instagram hashtags are an essential part of a business’ marketing. If you are not taking full advantage of it, you may not be reaching the biggest audience.

– Try the hashtag suggestions we’ve just given you
– Keep your audience engaged
– Switch them up based on your analysis, for best results

Good luck! Let us know how it goes.

Samantha Gounden

Hey, I’m Samwise. The Storyteller and friendly face behind the words, here at iKhokha. When I'm not dotting my i's and crossing my t's, I set out to conquer the universe in other ways…behind a camera lens, on radio or being a Podcast Princess. A perfect day? Curling up with a great book in one hand and coffee in the other. A perfect life? Smiles, giggles and the company of my devilishly gorgeous labs.

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