iKhokha’s Cultural Principles

With a multi-skilled, collaborative team that is driven by passion and diversity we aim to disrupt the norm. Here are the cultural principles engrained in each of us.

We have a multi-skilled, collaborative team, here at iKhokha. Driven by passion and diversity, we aim to disrupt the norm. We are focussed on technology, growth and agility, and more importantly, creating solutions that positively change the lives of South African business owners.


Hustle Hard Together

Be as resourceful as humanly possible, no is not an answer here. Think more to solve faster and innovate better. We work harder and smarter together as a team. Our culture is a place where we laugh together, we cry together. We want it more than the rest, we dig in when times are tough and nothing will stop us from getting it done. We have street smarts, we have edge. We can never let our guard down, that’s not the hustle way.


Think Ahead Fail Fast

We don’t think in the now. It’s about planning for the future, solving tomorrow’s problems today. We have to get things done fast. Make it better, experiment, be comfortable with change. Own our mistakes along the way, celebrate failures and learn from them. That’s what creates endless agile creativity.


Simpler is Better

Complexity serves short term goals and is the enemy of long term success. Simplicity is the ultimate competitive advantage and creates space for creativity. We must build simple structures and processes so we waste fewer resources and time. We design simple products that work and deliver what the customer needs. We speak simple truths. We are comfortable ripping down the old over and over again if we can find a simpler way. True simplicity is our lifelong quest.


Be Cool, Humble and Open

It’s about the people we work with, the unique iKhokha tribe. Collectively we are a powerful force of nature and our unity makes us stronger. We pool our different skills, collaborate and debate because that’s the best way to build great products and solutions. We talk openly and often; we greet each other, we keep our feet on the ground and we respect diverse thinking. Our default is transparency. No fine print, bureaucracy, entitlement or silos, just humble teams working towards our collective purpose.


Go Against the Grain

It’s about finding a way over, under, through or around. We have to be original to challenge the status quo. Nothing will stop us changing the world our way. Always pushing boundaries because that’s what we do best. We are determined to think differently and to never just accept rules, expectations or boundaries set by others.


Find the Growth

We must always ask what is the opportunity to help us grow more? How can we further delight our customers? What are the big problems we should be solving? We drive our own performance with passion and hold ourselves to the highest standards. This is a place where we challenge each other to grow every single day because if all of us grow together, we will transcend the rest.



We started out in the trenches, only three of us together. But we had big dreams. We made those dreams come true. And now there are many of us and our dreams are even bigger. We have to always try to do more with less and push through the impossible. It’s exciting. Join the ride, we can change the world if we all believe it so.


iKhokha is always on the look-out for talented, out-of-the-box thinkers, with drive and passion, who want to make an impact and be a part of a big dream.

We are committed to building a phenomenal team of empowered people who want to make a real difference in South Africa.

If that’s you #JoinTheHustle




Samantha Gounden

Hey, I’m Samwise. The Storyteller and friendly face behind the words, here at iKhokha. When I'm not dotting my i's and crossing my t's, I set out to conquer the universe in other ways…behind a camera lens, on radio or being a Podcast Princess. A perfect day? Curling up with a great book in one hand and coffee in the other. A perfect life? Smiles, giggles and the company of my devilishly gorgeous labs.